Flux & Flow
Flux is Flow. Flow is the mental state of operation in which a person in an activity is fully immersed in a feeling of energized focus, full involvement and success in the process of the activity.
Is during this state that people feel most happy.
We make games to get you there.
For more information on the Theory of Flow, check this great lecture by the creator of this concept, psychanalyst Mihaly Csikszentmihalyi. Do invest 20 minutes of your time in watching this video.
Flux in Games
Games have a knack for getting people into Flow State.
Who has never seen a friend, a relative, or even your own self loosing track of time while playing a game?
Games have the ability to suit the experience to be adequate to a large range of different people. This can be achieved with a wide set of techniques:
Through mechanics, choices, dynamic adjustments; throught funny art, great music and immersive narrative; or even throught mindless fun.
The links between Mihaly's theory and game development are beign actively studied and debated. There's a lot of room for ideas and experimentation.